Greystar Virtual
  Marketing Summit'25

Stacey Adams is a seasoned marketing leader with over 25 years of experience in the multifamily industry. She brings deep expertise in high-rise, mixed-use, and lease-up projects, with a proven track record of driving strategic marketing initiatives that elevate brand presence and accelerate lease-up velocity.

Stacey currently serves as the Senior Director of Marketing for the Southeast region at Greystar, overseeing a dynamic team that executes innovative marketing strategies across a diverse portfolio. Since joining Greystar in 2016, she has played a pivotal role in shaping regional marketing efforts, leveraging her extensive background to support property performance and growth.

Before Greystar, Stacey was the Triangle Publisher for Apartment Finder, where she led regional advertising and media strategies. She also served as Regional Marketing Manager at Riverstone Residential in Atlanta, GA, where she specialized in launching and stabilizing new developments.

Stacey holds a degree in Marketing and Business from Western Michigan University. She is an active member of the Triangle Apartment Association and the Apartment Association of North Carolina (AANC), where she continues to contribute her insights and leadership to the industry.

Greg Benson is a Managing Director of US Property Marketing. Greg oversees the national property marketing teams responsible for implementing standards of excellence in operations including innovation, property support, marketing analytics and performance, marketing supplier partnerships, legal and regulatory compliance, marketing financial operations, and marketing education. 

Prior to joining Greystar in 2011, Greg served in account services at Merrick Towle Communications, one of the largest advertising agencies serving the real estate industry. Greg’s experience includes building the industry’s largest marketing team, as well as corporate identity development, and the creation of marketing campaigns for real estate projects ranging from apartment lease-ups, apartment repositioning/redevelopment, condominiums, planned communities, resort communities, and for-sale home communities. Greg is a member of the Zillow Multifamily Advisory Board and the Reputation.com Executive Advisory Board. He is the current Marketing Committee chair for the National Multifamily Housing Committee and is a frequent speaker at industry events. 

Greg holds a bachelor's degree in Business Administration with a concentration in Marketing from Towson State University.

Kelly Siegal is a Managing Director of Marketing, leading Greystar’s national property marketing division, including digital marketing and creative services for third-party and owned-asset portfolios. These groups are focused on marketing consultation, full-funnel strategies, omni-channel digital advertising, brand creation, creative design, and campaign development. She also oversees the dedicated marketing teams for Greystar’s owned asset portfolio, advancing property marketing strategy and performance through model modernization and optimization. Her team also consults and contributes to Greystar brand direction.
With 10 years of direct multifamily experience and more than 20 years of combined strategic marketing and ad agency experience, Kelly is versed in building internal value-additive marketing organizations that drive brand differential, ROAS, and operational efficiencies. She created the first in-house ad and digital agency at Alliance Residential, leading a transformational change that created exponential property and firm value. As an ad agency executive with experience across multiple national and international verticals, specifically real estate, hospitality, and travel & tourism, she oversaw teams across client services, branding, digital and traditional/digital media buying, social media, and workflow development. She also drove agency growth through innovative new business initiatives.
Kelly earned her degree in business and communications from Arizona State University and won the 2024 Globe St. Women of Influence Award for Marketing/Communications Professional.

Samantha Stevens is a Senior Associate, Projects & Coordination at Greystar, where she plays a key role in driving operational alignment, supporting strategic initiatives, and fostering efficiency across the global marketing organization. With a background spanning executive support, project management, and team coordination, Samantha has built a reputation for her thoughtful approach, strong organizational skills, and commitment to helping teams stay connected and focused on what matters most. Over her tenure at Greystar, she has partnered with a variety of teams and leaders, contributing to company-wide programs and initiatives that enhance collaboration and clarity. A champion of wellness and intentional living, Samantha brings the same balance and mindfulness she values in life to her work. Outside the office, she’s a proud mom who loves all things health and wellness—including nutrition, cooking, and getting her 10,000 steps a day. She holds her Bachelor of Science degree in Psychology from Sam Houston State University and a certification in Nutrition from the Institute of Transformational Nutrition.

Scott Berka is a Senior Managing Director at Greystar, where he leads Brand, Loyalty, and Innovation for Greystar’s US Property Management business. In this role, Scott is responsible for shaping the Greystar brand across its global portfolio and helping evolve how we manage properties to benefit both renters and property owners. He leads brand strategy and consumer engagement efforts that strengthen Greystar’s connection with current and future residents, while overseeing marketing campaigns, loyalty initiatives, and strategic partnerships that enhance the value of living at a Greystar community. Scott works cross-functionally to ensure these efforts support both resident satisfaction and property performance. He is also a member of the Greystar Executive Committee. 

Prior to joining Greystar in 2019, Scott was an Associate Partner at McKinsey & Company, where he advised Fortune 500 companies on marketing and customer experience strategy. Earlier in his career, he worked in advertising, leading branding and marketing work for consumer companies across a range of industries.

Scott earned his Master’s in Business Administration from the Yale School of Management, where he focused on marketing and strategy. He holds a Bachelor of Science degree in business administration (marketing) from the University of Illinois Urbana-Champaign. He is also a member of the National Apartment Association and a passionate advocate for resident-focused innovation in rental housing.

Tim Foley is an Executive Director and oversees the US Property Management Support Services Group (SSG). Tim is responsible for helping position the various teams to enhance their capabilities and support for achieving Property Management’s key strategic priorities. Tim leads and works with the leaders of the Support Services Group, who are essential to the successful operation of the Property Management business, and he serves as a business partner with leaders to formulate and execute strategic and tactical initiatives. Tim is a member of Greystar’s Executive Committee. 

Before joining Greystar in 2023, Tim spent 10 years with GE Capital and 15 years with  J.P. Morgan in a variety of client-facing and support roles in asset management, real estate, and financial services. Tim’s most recent role was as Chief Operating Officer and Executive Vice President at Anywhere Real Estate, where he led the comprehensive business and operational transformation of the $8B multi-brand real estate company.

Tim is a graduate of the University of California, Santa Barbara, where he earned a bachelor’s degree in political science-international relations. He holds a master’s degree in international marketing, business strategy, and operations from the Fletcher School of Law and Diplomacy.

Joan Carro is a Senior Managing Director of Operational Implementations & Integrations for Greystar’s US Property Management Business. Joan serves as the primary liaison for planning and implementing initiatives originating within Greystar's Support Services and Enterprise Services teams, as well as leading the execution of strategies, initiatives, process improvements, and other projects that originate and are owned by property management operations. With more than 30 years of experience in the multi family industry, she brings a breadth of operations, third-party, and fee management experience to her role. Joan is also responsible for leading marketing, construction services, regional maintenance, and client services within her division. 

Joan is a Certified Property Manager as well a past board member and president for both the Washington Multifamily Housing Association and Multifamily Northwest of Oregon. She graduated from Western Washington University with a bachelor’s degree in liberal studies.

Michelle has been with Greystar over eight years and has played various roles across the regional and national marketing teams, most currently as Sr. Director of Marketing Operations Property Support and Visual Media. Her focus the last4years has been growing the property support team focused on increasing efficiency and automation through onboarding and offboarding efforts. Michelle has led key business initiatives such as our regulatory compliance work including fee transparency and cookie compliance as well as the build out of our technology workflows to supportGreystar.com, Salesforce and our Digital Asset Management System. 

When she’s not talking all things property support or fees, she’s busy being a mama to her rescue dog Ned, her daughters two-year-old Kennedy and eight-month-old Olivia and tries to find a few minutes to spend with her husband, Anthony. That’s of course in between juggling training for the NYC marathon on November 2nd.

Maria is a strategic marketing leader and recognized thought partner with over 20 years of experience in the multifamily industry. Known for her results-driven approach and brand-first mindset, she leads a high-performing team supporting our Owned Assets, Active Adult, and Student Living portfolios.

Maria’s career began just out of college as a part-time leasing agent, and her early success in leasing up new development projects laid the foundation for a dynamic career spanning marketing, education, and operations. She has held leadership roles across multiple verticals—including Conventional, Military, and Student Living—bringing a deep understanding of the industry’s evolving landscape.

She is also a passionate advocate for professional development, serving as an NAAEI Facilitator and proud recipient of the Jason D. Keene Commitment of Excellence Award. Maria holds a Bachelor of Arts in Political Science and Marketing from the University of Central Florida.

A few fun facts about Maria:

She lives in sunny Florida with her husband and two children. She loves spending time at the beach, reading, and traveling. She’s a foodie who enjoys experimenting with new recipes.

As Senior Director of Property Marketing for Greystar’s West Territory, Meghan leads a talented team driving marketing strategy for more than 900 communities across the Pacific Northwest, California, and Hawaii. She also serves on the Marketing Advisory Board, advises the Greystar Brand Steer Co, and chairs a national subcommittee focused on improving processes and building centralized marketing solutions. Meghan’s expertise in business development, client relations, and cross-functional collaboration has shaped both regional and national initiatives. She’s passionate about developing people, improving processes, and creating connections across teams. Meghan earned her Bachelor of Arts in Journalism from the University of Oregon. 

Based in Portland, OR she lives with her husband, Kevin; their 13-year-old twins, Addison and Cooper; and her favorite family member, Roger the Cockapoo. She recently returned from her sabbatical spent exploring the East Coast with her family and traveling through Europe with her mom—a trip filled with amazing food, inspiration, and memories to last a lifetime.

With more than 17 years in the multifamily housing industry and over 12 of those proudly dedicated to Greystar. Jessica Hyatt has built her career at the intersection of strategy, storytelling, and operational excellence. As Senior Director of Marketing for Greystar’s South Territory, she leads a high-performing team spanning Texas’ largest markets, driving innovative campaigns, data-backed performance strategies, and scalable systems that connect prospects to homes and teams to one vision.

Jessica is known for transforming marketing from a “support function” into a strategic engine. Whether she’s creating data insights, reimagining cross-territory collaboration through South Synergy, or rolling up her sleeves to solve a granular SEO or conversion problem, she brings a blend of big-picture vision and tactical execution. She has a passion for collaboration, innovation, and team empowerment, believing in building marketers who don’t just follow strategy but shape it.

When she’s not leading marketing initiatives, Jessica pours her creativity into entrepreneurship as owner of Pier Sushi alongside her husband a Hill Country staple known for its “casual Texas charm meets Japanese craftsmanship.” Whether she’s collaborating across the South Territory or greeting regulars at Pier Sushi, she brings her marketing passion to every avenue.

Ben Maller works at the intersection of digital marketing and compliance, making sure growth doesn’t come at the expense of the rules. He’s helped shape programs that run smoothly, scale smartly, and stay on the right side of regulators. Most days, you can find him making sure digital growth plays by the rules (and still works well).

Toni Eubanks is an Executive Director and leads the oversight of US real estate operations, as well as consolidated services for Greystar’s Property Management business. Toni and her team provide oversight for all third-party managed and owned assets, including conventional, active adult, student, single-family rentals, essential housing, and build to rent, totaling approximately 3,600 assets with 950,000 units. Toni’s responsibilities include overseeing all areas of operational performance, regional new business development, and operations support, which includes regional marketing, underwriting, recruiting, and construction and maintenance services. She serves on Greystar's Executive Committee, is a member of Greystar's Benefits Committee, is a member of Greystar’s Office Committee, among other various leadership roles.

Before joining Greystar in 2008, Toni was a Senior Vice President for Irving-based developer JPI. As a Senior Vice President, Toni oversaw property operations for the western half of the United States and Canada.

Toni has her bachelor’s degree in political science from Quincy University in Quincy, Illinois.

Jordan Kobert is a Senior Managing Director for Digital Technologies and leads Greystar's Product & Engineering teams in pioneering digital innovations for the company’s global business, and the broader real estate industry. With a passion for creating exceptional digital experiences that bridge user needs and business objectives, Jordan is focused on building the future of the Greystar platform.

Dave Greenstein is a Managing Director for Digital Technologies at Greystar, where he leads the Product team in driving digital innovation across the company’s global operations and the broader real estate industry. Passionate about creating exceptional digital experiences that unite user needs and business goals, Dave focuses on building the future of the Greystar platform. Before joining Greystar, Dave spent three decades in software, data science, and growth roles across startups and large enterprises. Most recently, he led the Airbnb Friendly product team at Airbnb, developing software and services that enable multifamily residents to safely become Airbnb hosts. Prior to that, he led growth teams at Cisco and at Urbandoor, a startup acquired by Airbnb in 2019. Earlier in his career, Dave co-founded Collaborate.com, where he served as CTO and guided the company in building business collaboration software until its acquisition by Cisco in 2013. Dave holds a Bachelor’s degree in Computer Engineering from the University of Michigan.

Greg Benson is a Managing Director of US Property Marketing. Greg oversees the national property marketing teams responsible for implementing standards of excellence in operations including innovation, property support, marketing analytics and performance, marketing supplier partnerships, legal and regulatory compliance, marketing financial operations, and marketing education. 

Prior to joining Greystar in 2011, Greg served in account services at Merrick Towle Communications, one of the largest advertising agencies serving the real estate industry. Greg’s experience includes building the industry’s largest marketing team, as well as corporate identity development, and the creation of marketing campaigns for real estate projects ranging from apartment lease-ups, apartment repositioning/redevelopment, condominiums, planned communities, resort communities, and for-sale home communities. Greg is a member of the Zillow Multifamily Advisory Board and the Reputation.com Executive Advisory Board. He is the current Marketing Committee chair for the National Multifamily Housing Committee and is a frequent speaker at industry events. 

Greg holds a bachelor's degree in Business Administration with a concentration in Marketing from Towson State University.

Kelly Siegal is a Managing Director of Marketing, leading Greystar’s national property marketing division, including digital marketing and creative services for third-party and owned-asset portfolios. These groups are focused on marketing consultation, full-funnel strategies, omni-channel digital advertising, brand creation, creative design, and campaign development. She also oversees the dedicated marketing teams for Greystar’s owned asset portfolio, advancing property marketing strategy and performance through model modernization and optimization. Her team also consults and contributes to Greystar brand direction.
With 10 years of direct multifamily experience and more than 20 years of combined strategic marketing and ad agency experience, Kelly is versed in building internal value-additive marketing organizations that drive brand differential, ROAS, and operational efficiencies. She created the first in-house ad and digital agency at Alliance Residential, leading a transformational change that created exponential property and firm value. As an ad agency executive with experience across multiple national and international verticals, specifically real estate, hospitality, and travel & tourism, she oversaw teams across client services, branding, digital and traditional/digital media buying, social media, and workflow development. She also drove agency growth through innovative new business initiatives.
Kelly earned her degree in business and communications from Arizona State University and won the 2024 Globe St. Women of Influence Award for Marketing/Communications Professional.

Christy Johnston is the Sr. Associate on the SEO team within Greystar’s Digital Center of Excellence, where she leads optimization and strategy for organic search results. Her primary focus is onboarding and establishing Greystar properties using data-driven organic strategies for the Year 1 Greystar SEO program. With 6 years of experience in local SEO and real estate and 10 years of experience in digital marketing, Christy helps establish streamlined processes at Greystar ensuring best practices.

Outside of work, you’ll usually find her riding her horse, hanging out with her cats, gaming, or reading fantasy.

Cendy Moliere is a Senior Associate on the SEO team within Greystar’s Digital Center of Excellence, where she leads optimization and strategy for organic search performance. Her primary focus is supporting and advancing Greystar properties enrolled in the Year 2 SEO program through data-driven strategies and continuous performance improvements.

With over seven years of experience in Search Engine Optimization across the legal, technology, and multifamily housing industries, Cendy brings a diverse background and a results-oriented approach to digital marketing.

Outside of work, Cendy serves as an alumni liaison on the BUILD Boston board, where she supports youth entrepreneurship and mentorship initiatives.

Michelle has been with Greystar over eight years and has played various roles across the regional and national marketing teams, most currently as Sr. Director of Marketing Operations Property Support and Visual Media. Her focus the last4years has been growing the property support team focused on increasing efficiency and automation through onboarding and offboarding efforts. Michelle has led key business initiatives such as our regulatory compliance work including fee transparency and cookie compliance as well as the build out of our technology workflows to supportGreystar.com, Salesforce and our Digital Asset Management System. 

When she’s not talking all things property support or fees, she’s busy being a mama to her rescue dog Ned, her daughters two-year-old Kennedy and eight-month-old Olivia and tries to find a few minutes to spend with her husband, Anthony. That’s of course in between juggling training for the NYC marathon on November 2nd.

Ben Maller works at the intersection of digital marketing and compliance, making sure growth doesn’t come at the expense of the rules. He’s helped shape programs that run smoothly, scale smartly, and stay on the right side of regulators. Most days, you can find him making sure digital growth plays by the rules (and still works well).

Klarissa Jones is the Sr. Associate on the Innovations & Supplier Management team, where she helps manage supplier partnerships, primarily focusing on social media suppliers, and contributes to special projects such as defining ever-changing social media best practices. She also has a strong background on the importance of social media in multifamily and helps develop social media guides to support Greystar Marketing. 

Outside of work, you’ll usually find her hanging out with her foster dog or behind a camera as a photographer working at weddings on the weekends. In this session, Klarissa will dive into the latest organic social media trends and highlight the strategies Greystar uses to keep community social pages aligned with best practices and standards.

Athena Kanterakis is a seasoned marketing strategist with more than a decade of experience spanning traditional marketing, organic social, and paid media. She began her career developing and executing comprehensive organic social strategies—managing content creation, community engagement, influencer partnerships, and brand reputation for over 200 brand profiles. Today, Athena applies that foundation in authentic audience building to her role on Greystar’s Digital Center of Excellence Paid Media team, where she focuses on paid social, display, Performance Max, YouTube, and emerging channels. With a passion for testing, optimization, and innovation, she blends creativity with data-driven strategy to drive measurable growth and brand impact across Greystar’s portfolio.

Ben Maller works at the intersection of digital marketing and compliance, making sure growth doesn’t come at the expense of the rules. He’s helped shape programs that run smoothly, scale smartly, and stay on the right side of regulators. Most days, you can find him making sure digital growth plays by the rules (and still works well).

Jenny Talbot has over 15 years of experience in digital marketing, leading strategy and building scalable digital products that drive innovation, automation, and performance across channels. With experience in both agency and in-house environments, she has launched and evolved digital offerings from the ground up, focusing on efficiency, measurable impact, client satisfaction, and continuous improvement. Jenny is passionate about staying ahead of how AI search and emerging technology are transforming the digital landscape and redefining how organizations drive performance and efficiency.

Outside of work, she enjoys spending time with her husband, two teenage daughters, and their dog, Blue. To relax and recharge, she loves trail running through the beautiful Arizona desert , her happy place.

Samantha Stevens is a Senior Associate, Projects & Coordination at Greystar, where she plays a key role in driving operational alignment, supporting strategic initiatives, and fostering efficiency across the global marketing organization. With a background spanning executive support, project management, and team coordination, Samantha has built a reputation for her thoughtful approach, strong organizational skills, and commitment to helping teams stay connected and focused on what matters most. Over her tenure at Greystar, she has partnered with a variety of teams and leaders, contributing to company-wide programs and initiatives that enhance collaboration and clarity. A champion of wellness and intentional living, Samantha brings the same balance and mindfulness she values in life to her work. Outside the office, she’s a proud mom who loves all things health and wellness—including nutrition, cooking, and getting her 10,000 steps a day. She holds her Bachelor of Science degree in Psychology from Sam Houston State University and a certification in Nutrition from the Institute of Transformational Nutrition.

Joe Bodahl is the Senior Digital Marketing Associate of Paid Search Products at Greystar, where he leads paid search strategy and education initiatives for Greystar’s national portfolio. With over six years of digital marketing experience — including more than three years at Greystar — Joe specializes in leveraging search data and automation to drive performance and efficiency across multifamily campaigns.

Courtney Smith is the Senior Digital Marketing Manager of Paid Media Products at Greystar, where she leads digital strategy and education across multifamily marketing channels. With over a decade of experience in agency and in-house roles — including more than five years with Greystar — she specializes in Performance Max, Demand Gen, Display, CTV/OTT, and streaming audio campaigns that drive measurable results.

Dinah Adams is Search Engine Optimization (SEO) Manager with the Greystar Digital Center of Excellence. She leads strategy and tactical SEO implementation for property clients in the Year 2 and Year 3 SEO programs, while supporting clients in the Year 1 SEO program. 

Dinah joined Greystar in June 2025. Prior to that, she served as SEO Manager with Pragmatic Institute, where she oversaw SEO strategy for professional development and continuing education products. Previously, she was Digital Marketing Manager at Charleys Philly Steaks, a global quick-service restaurant franchise. 

Dinah holds a bachelor’s degree in psychology from Heidelberg University and a master’s degree in communication from The Ohio State University.

Megan Lord-Harvey is currently a Digital Account Manager with the DCOE Team. Megan oversees the SEO Year 1 and Email Marketing program comprised of over 500 communities. Prior to this role she oversaw the strategic and tactical marketing plans and coordination for the Raleigh/Durham/Charlotte market, while also contributing to the development of marketing resources and support to Greystar’s Southeast Region. She is a licensed North Carolina Real Estate Broker but joined the multifamily industry in 2016 as a Leasing Professional and quickly worked her way to digital marketing. 

She now supports several portfolios across the nation. Megan reviews Keyword Strategies and On-Page Optimization workbooks to ensure the client is given quality SEO recommendations. She prioritizes open and continuous communication with the client while providing educational opportunities in a quickly evolving industry. she is a Magna Cum Laude graduate of Methodist University, where she obtained a Bachelor of Science with a concentration in Management. Megan is a member of the Triangle Apartment Association as the Co-Chair on the XCEL committee, a member of Apartment Association of North Carolina as the Co-Chair of the PR committee and the Director of the MPact committee.

A few fun facts about Megan!

•She loves going to the beach, traveling, pickleball, reading, and trying new restaurants/hot spots in the Raleigh area.

•Community service is her passion and spending time with friends and family.

•She has stood in two bodies of water in Tarifa, Spain separating the Atlantic Ocean and Mediterranean Sea. I was able to see Morocco where I stood!

Will Bocholis is the Senior Marketing Manager of Paid Search at Greystar. If you’ve got a question about SEM campaigns, he’s your go-to person! Will has been in digital marketing for over a decade, working across different industries and in agency, in-house, and freelance roles. Over the past three years at Greystar, he’s drawn on that mix of experience to bring fresh, innovative ideas to multifamily marketing on Google and Microsoft Ads.

Courtney Smith is the Senior Digital Marketing Manager of Paid Media Products at Greystar, where she leads digital strategy and education across multifamily marketing channels. With over a decade of experience in agency and in-house roles — including more than five years with Greystar — she specializes in Performance Max, Demand Gen, Display, CTV/OTT, and streaming audio campaigns that drive measurable results.

Married man with two lovable fur babies, a decent golf swing, and a strong dislike for public speaking. When I'm not dodging slideshows, you’ll find me on the course or hanging out with my crew. Come learn about web cookie compliance.

Lyndsey Stein is a Senior Associate on the Marketing Operations Property Support with a focus on supporting and implementing Greystar’s Compliance products  – WCAG, Fair Housing and Cookie Compliance – across US properties. 

Lyndsey has been with Greystar for 3 years and brings over 15 years of multifamily experience. She began her career as a Leasing Consultant and has steadily expanded her expertise across the industry. During her time at Greystar, she has supported initiatives related to marketing legal compliance, Salesforce operations, product ordering, and vendor partner management.

Lyndsey, her husband and their two dogs recently moved back to Sacramento, California, from the Midwest to reconnect with their community, long-time friends, and the outdoor lifestyle they love.

Kailyn Bell is a Content Strategist on Greystar’s Creative Services team, specializing in consumer insights and storytelling that connects brand strategy with real-life resonance. With a keen eye for what drives audience engagement, she helps shape narratives that bring communities to life. Equal parts strategist and storyteller, Kailyn blends data with intuition to uncover the “why” behind what moves people.

Marissa Groom is a Sr. Graphic Designer with over 15 years of experience in branding and marketing. With roots in the nonprofit museum world, she brings a love of history, storytelling, and illustration to every project. Her expertise spans brand identity, advertising, publishing, and exhibit design—skills that now enrich her work in the multifamily industry. 

Christina Becin is a Senior Business Lead with over 10 years at Google, and over 20 years of marketing strategy and execution experience across diverse industries. She serves as a real estate and multifamily specialist on the Home & Consumer Services team, leading the relationship with Greystar.  Prior to that, Christina supported large retailers with their Google marketing, worked in adtech, agency, and direct client side.  She also recently graduated with her Executive MBA from Michigan State University.

Dave Hoffman has been with Google for over 14 years supporting franchise Dealers, Home Service companies, and local multifamily managers. He currently leads the sales teams in Atlanta across Google Home and Consumer Service industry. Prior to that, he led account strategy for the Chevy Silverado and Suburban launches at the agency Goodby, Silverstien, and Partners and worked on Chevy Retail at Campbell-Ewald. Dave graduated with his MBA from Michigan State University.

Ashley Pedalty is a Customer Insights Associate  for Greystar Marketing Operations. She joined Greystar in 2022, beginning her career at the front desk of the company’s headquarters office in Charleston, South Carolina. It was there that she developed a strong interest in customer satisfaction for Greystar residents. After witnessing firsthand the root causes of resident frustration, Ashley was inspired to help make a difference by enhancing the overall resident experience. Ashley’s current responsibilities include managing the Bob@greystar.com email alias, which receives more than 300 resident inquiries daily. She works to resolve escalated issues and ensure timely communication. In addition, Ashley also assists with the handling of consumer complaints filed through the Better Business Bureau and various state attorney general offices. 

Ashley holds a bachelor’s degree in political science from Old Dominion University. She is also a member of the Junior League and actively participates in several Greystar philanthropic events each year

Jasmine Redwood is the Sr. Manager of Customer Satisfaction Insights at Greystar, where she focuses on turning resident feedback into actionable insights that strengthen satisfaction and loyalty across communities. She also supports survey programs and platforms that capture and channel the voice of the customer.

Before joining Greystar in 2023, Jasmine was Director of Customer Experience at OhioHealth, leading strategies for patient engagement, experience measurement, and service recovery. She brings expertise in analytics and customer experience leadership across both healthcare and real estate, with a track record of translating data into meaningful outcomes.

Jasmine holds a Master of Science in Quantitative Management (MSQM) from Duke University’s Fuqua School of Business and a Bachelor of Arts in Economics from the University of North Carolina at Chapel Hill.

I’m a Senior Marketing Performance Analyst on the MAP team under Trevor Clarke, where I focus on leveraging data to drive strategic marketing decisions. I specialize in Google Analytics 4 implementation and reporting, helping teams gain clarity and confidence in their digital performance.

With 5 years of SEO experience I have transitioned to an analytics-focused role at Greystar right in the middle of the cookie compliance wave. These times have required scalable solutions for real time monitoring and troubleshooting for event tracking & compliance projects. While not using AI for work-related projects, I have leveraged it for "perfecting" my golf swing & recommending mountain biking training regiments!

Shannon Layton is a Senior Director of Talent and Leadership Development for Greystar’s US Property Management People & Culture team. With over 30 years of experience in people development, she leads initiatives in talent assessment, succession planning, career pathing, coaching, and leadership growth. Her team drives key programs including the Leadership Development Track (LDT), ExecOnline, and the Leadership Accelerator Series. A 10-year Greystar veteran, Shannon serves on Greystar’s global DEI committee, championing equitable promotion practices. 

She is an accredited human behavior expert, internationally certified therapist, hypnotherapist, and energy healer. Shannon previously taught at UT Dallas’s Jindal School of Management and holds a BS in Business Management from the University of Phoenix. Shannon is passionate about guiding individuals and teams through transformative growth and helps others thrive in fast-changing environments—mentally, emotionally, physically, and spiritually.

In September, Allison transitioned to Greystar as Director of Learning & Development as part of the Grand Peaks acquisition. Her team is focused on delivering training to on-site teams that elevate the resident experience, mitigate business risk, and deliver operational excellence. Allison brings 25 years of property management experience in building scalable learning strategies that drive performance, engagement, and organizational growth.  She is focused on empowering teams, aligning learning with business priorities, and cultivating a culture of continuous improvement. She believes that lasting success comes from developing leaders at every level and leveraging the unique strengths of our people to achieve business goals.

Stacey Adams is a seasoned marketing leader with over 25 years of experience in the multifamily industry. She brings deep expertise in high-rise, mixed-use, and lease-up projects, with a proven track record of driving strategic marketing initiatives that elevate brand presence and accelerate lease-up velocity.

Stacey currently serves as the Senior Director of Marketing for the Southeast region at Greystar, overseeing a dynamic team that executes innovative marketing strategies across a diverse portfolio. Since joining Greystar in 2016, she has played a pivotal role in shaping regional marketing efforts, leveraging her extensive background to support property performance and growth.

Before Greystar, Stacey was the Triangle Publisher for Apartment Finder, where she led regional advertising and media strategies. She also served as Regional Marketing Manager at Riverstone Residential in Atlanta, GA, where she specialized in launching and stabilizing new developments.

Stacey holds a degree in Marketing and Business from Western Michigan University. She is an active member of the Triangle Apartment Association and the Apartment Association of North Carolina (AANC), where she continues to contribute her insights and leadership to the industry.

Kelly Siegal is a Managing Director of Marketing, leading Greystar’s national property marketing division, including digital marketing and creative services for third-party and owned-asset portfolios. These groups are focused on marketing consultation, full-funnel strategies, omni-channel digital advertising, brand creation, creative design, and campaign development. She also oversees the dedicated marketing teams for Greystar’s owned asset portfolio, advancing property marketing strategy and performance through model modernization and optimization. Her team also consults and contributes to Greystar brand direction.
With 10 years of direct multifamily experience and more than 20 years of combined strategic marketing and ad agency experience, Kelly is versed in building internal value-additive marketing organizations that drive brand differential, ROAS, and operational efficiencies. She created the first in-house ad and digital agency at Alliance Residential, leading a transformational change that created exponential property and firm value. As an ad agency executive with experience across multiple national and international verticals, specifically real estate, hospitality, and travel & tourism, she oversaw teams across client services, branding, digital and traditional/digital media buying, social media, and workflow development. She also drove agency growth through innovative new business initiatives.
Kelly earned her degree in business and communications from Arizona State University and won the 2024 Globe St. Women of Influence Award for Marketing/Communications Professional.

• I am passionate about learning, growth and development!

• I enjoy taking a customer-focused, collaborative and strategic approach to work and I am known as someone with an ability to focus on the big picture as well as the details!

• I started with Greystar in Feb of 2019 (6+ years)

• Prior to Greystar, I spent close to 30 years in the insurance industry in a variety of roles in HR and L&D

• Over the years, I’ve had the pleasure of being able to work with hundreds of leaders and their teams, on personal growth and development, leadership, and change management.

• I currently reside in Round Rock, Texas (just outside of Austin) and in my free time I enjoy taking long walks, catching up with friends and family, watching movies, interior design, and getting to know people from different walks of life.

• I believe that we have a choice in how we show up each day and I choose to see what’s possible!"

Faith Barker is a National Client Marketing Manager at Greystar, where she develops innovative strategies that strengthen the bridge between marketing performance and client partnership. With over a decade of experience spanning digital strategy, brand storytelling, and client engagement, Faith has worked alongside some of the industry’s most dynamic ownership groups, earning a reputation for turning complex relationships into collaborative success stories.

An award-winning marketer and graduate of the National Apartment Association’s Diversity in Leadership Program and Leadership Lyceum, Faith has become a recognized voice on marketing and leadership in multifamily. A sought-after speaker, she instructs for apartment associations across the country and has been a familiar face at NAA Apartmentalize, Multifamily Insiders, and numerous regional conferences. Faith has also been featured in Units Magazine and on multiple industry podcasts, where she shares actionable insights that help leaders build stronger teams, better partnerships, and more human brands.

Declan Costello, Marketing Manager at Greystar, joined the company in 2020 through the Alliance Residential acquisition. With regional expertise spanning the Pacific Northwest, Northern California, and the Desert region, Declan has gained valuable experience in diverse property types, including student housing, active adult communities, affordable housing, and conventional properties. Over his career, he has successfully managed over 25 lease-ups.

He has worked across twelve metropolitan statistical areas (MSAs), leveraging data to deliver measurable results. As a trusted marketing advisor, he understands clients' unique challenges and develops tailored, data-driven strategies to help them achieve their operational goals. His strengths include creating, optimizing, and analyzing advertising campaigns, while consistently seeking innovative tools and technologies to enhance client success.

With over 15 years of marketing and leadership experience spanning restaurant groups, retail, and commercial real estate, Tawny Duckworth brings a dynamic and collaborative approach to every project she leads. As Marketing Manager for Greystar’s Southwest and Midwest regions, she oversees a diverse portfolio of stabilized and lease-up properties throughout Colorado—driving brand engagement, strategic growth, and exceptional resident experiences.

Tawny is passionate about creating memorable brand moments that turn customers into lifelong fans. Known for her ability to develop and execute integrated marketing strategies, she thrives in team environments where shared goals and creative energy come together.

Based in Northern Colorado, Tawny enjoys life with her husband, two teenage daughters, and their dog, Hobbes (named after Calvin & Hobbes). Outside of work, she can often be found exploring new recipes from her collection of more than 200 cookbooks, camping in the Rockies, visiting art galleries, or planning her next travel adventure.

David Karson (He/Him) is the Senior Marketing Manager for the New York region at Greystar. He has been with Greystar for a total of 4 years and brings over 10 years of industry experience.

In his current role, David oversees the marketing strategy and execution for over 50 assets across New York state. His efforts have increased lead generation across the portfolio which in turn has lead to the region consistently meeting or exceeding budgeted occupancies. He leads a team of marketing professionals in New York focusing on optimizing marketing strategies, piloting new marketing technologies and ensuring client satisfaction.

David studied Entertainment & Event Management at Johnson & Wales University in Providence, RI. He began his career with Greystar as a Marketing Associate for the Boston and New York regions and quickly moved up to his current position due to his dedication to operational excellence.

In September, Allison transitioned to Greystar as Director of Learning & Development as part of the Grand Peaks acquisition. Her team is focused on delivering training to on-site teams that elevate the resident experience, mitigate business risk, and deliver operational excellence. Allison brings 25 years of property management experience in building scalable learning strategies that drive performance, engagement, and organizational growth.  She is focused on empowering teams, aligning learning with business priorities, and cultivating a culture of continuous improvement. She believes that lasting success comes from developing leaders at every level and leveraging the unique strengths of our people to achieve business goals.

Jen Flores is the Senior Marketing Manager for the San Antonio region. She joined Greystar with over 17 years of event planning, marketing, and consumer behavior experience from companies such as Disney and PGA National Resort. When joining Greystar 8.5 years ago, Jen started on-site in a leasing role, but her true passion ignited when she made the leap to the marketing team 7 years ago. She has been a marketing lead for several institutional clients over the years spanning from San Antonio to Corpus Christi to Austin. Her strong relationships with several local clients have led to support the rapid growth of the San Antonio region in recent years.

A true advocate for creative ideas, Jen is known for combining innovative concepts with data-driven strategies to produce high-impact results. Her attention to detail and ability to deep-dive into every aspect of a project ensures seamless execution and unparalleled outcomes. Whether creating engaging designs or developing marketing campaigns, Jen brings a unique blend of creativity, strategy, and meticulous planning to every project.

Hi! I’m a Marketing Associate on the San Antonio team for Greystar and have been with the company for nine months. I’m originally from New England but have proudly been a Texan for the past five years—and I’ve totally fallen in love with the San Antonio area. 

When I’m not diving into all things marketing, you can usually find me hanging out with friends, volunteering at my church, or going for a walk with my goldendoodle, Blue!

Jennifer Barth is a Learning & Development Advisor based in Arizona. She began her Property Management career in 2013 as a Leasing Agent in Sacramento, California, and discovered her passion for training and facilitation after transitioning into Learning & Development in 2016. With a B.A. in Communications from Sac State University, Jennifer brings a strong foundation in communication, public speaking, and relationship-building to her work.

She is a certified Dale Carnegie Facilitator, NAAEI Faculty Facilitator, and holds an ATD Virtual Training Certificate. As part of Greystar’s award-winning Learning & Development team, recognized with five APEX Training Magazine Awards, Jennifer facilitates a variety of impactful programs, including Dale Carnegie’s Relationship Sales and Customer Experience, Delivering Effective Training, Onboarding, and other Greystar learning initiatives.

Jen is passionate about empowering others and thrives on helping team members build confidence in their presentation and facilitation skills. Outside of work, she’s the go-to planner among friends and family, an ordained wedding officiant, and an avid adventurer who enjoys the outdoors and usually is found on the water.

Hi, I’m Chase Bowlby, Marketing Manager for the Utah market with Greystar. I’ve been with Greystar for about four years and have spent over 15 years in the marketing world — and I’ve loved every minute of it!

I originally studied International Business, but quickly discovered my passion for marketing and never looked back. One fun fact about me is that I am fluent in Spanish.

I grew up mostly in Utah but have lived in Austin, TX, Costa Rica, and the UK. Outside of work, I’m a proud girl dad to two amazing little daughters, a big-time golfer and pickleballer, and a self-proclaimed lawn enthusiast (though my neighbor somehow beats me out every year). I’m also a die-hard sports fan, cheering on the Utah Jazz, Everton FC, and Real Salt Lake whenever I can.

Kenny Fitzgerald is a multifamily marketing strategist with more than 11 years of experience in the real estate industry, including 8 years focused exclusively on marketing. Having worked across diverse markets such as Arizona, Las Vegas, New Mexico, Colorado, and Utah, he brings a broad perspective on regional trends and renter behavior. Over the course of his career, Kenny has successfully led more than a dozen lease-ups, developing a deep expertise in brand strategy and positioning new communities for strong performance. He is passionate about creating marketing approaches that not only drive awareness but also strengthen brand identity, connect with target audiences, and ultimately support long-term occupancy goals.

Lindsay Crowley has been a key contributor to the Southeast Analyst Team since 2019, playing a pivotal role in expanding Greystar’s Third-Party Property Management footprint across Tennessee and Alabama, helping to grow the portfolio by nearly 300% over a robust six years. Her expertise spans proformas, market surveys, due diligence, and pitch support, all while also assisting managers with the budget writing process. Lindsay excels at connecting clients, operators, and data to drive strategic outcomes. She is an active member of ULI Nashville and a proud two-time recipient of Greystar’s Corporate “Above and Beyond” Award. 

Lindsay holds a Finance degree from Butler University and brings a strong financial background to the Greystar team in Nashville.

As the Senior Marketing Manager leading the regional marketing team in Tennessee, Kim brings a mix of structure, creativity, and contagious optimism to every project she touches. She thrives in collaborative, well-organized environments where strategy and communication work hand in hand. Known for her clarity, organization, and ability to connect dots across functions, she turns big-picture vision into thoughtful, high-impact execution.

A natural people person (for the personality nerds: ESFJ + Enneagram 2w3), Kim leads with empathy, humor, and drive. She’s deeply committed to client partnership and clear communication, believing that genuine collaboration—both internally and externally—is the secret ingredient to great marketing.

Stacey Adams is a seasoned marketing leader with over 25 years of experience in the multifamily industry. She brings deep expertise in high-rise, mixed-use, and lease-up projects, with a proven track record of driving strategic marketing initiatives that elevate brand presence and accelerate lease-up velocity.

Stacey currently serves as the Senior Director of Marketing for the Southeast region at Greystar, overseeing a dynamic team that executes innovative marketing strategies across a diverse portfolio. Since joining Greystar in 2016, she has played a pivotal role in shaping regional marketing efforts, leveraging her extensive background to support property performance and growth.

Before Greystar, Stacey was the Triangle Publisher for Apartment Finder, where she led regional advertising and media strategies. She also served as Regional Marketing Manager at Riverstone Residential in Atlanta, GA, where she specialized in launching and stabilizing new developments.

Stacey holds a degree in Marketing and Business from Western Michigan University. She is an active member of the Triangle Apartment Association and the Apartment Association of North Carolina (AANC), where she continues to contribute her insights and leadership to the industry.

Greg Benson is a Managing Director of US Property Marketing. Greg oversees the national property marketing teams responsible for implementing standards of excellence in operations including innovation, property support, marketing analytics and performance, marketing supplier partnerships, legal and regulatory compliance, marketing financial operations, and marketing education. 

Prior to joining Greystar in 2011, Greg served in account services at Merrick Towle Communications, one of the largest advertising agencies serving the real estate industry. Greg’s experience includes building the industry’s largest marketing team, as well as corporate identity development, and the creation of marketing campaigns for real estate projects ranging from apartment lease-ups, apartment repositioning/redevelopment, condominiums, planned communities, resort communities, and for-sale home communities. Greg is a member of the Zillow Multifamily Advisory Board and the Reputation.com Executive Advisory Board. He is the current Marketing Committee chair for the National Multifamily Housing Committee and is a frequent speaker at industry events. 

Greg holds a bachelor's degree in Business Administration with a concentration in Marketing from Towson State University.